I was in my course other day (who doesn’t know, it is a
Digital Content Strategy extension course that I am doing here in Toronto), and
we were arguing and creating a campaign for a traditional Canadian food, it
calls Campbell`s. This is a kind of fast meal, soups in a can, as far as I know
this kind of food it is nothing healthy, normally they have a lot of sodium and
preservatives. We were trying to find the perfect persona who it will fit well
for this brand (target). Most of the
students said: the perfect persona is a business and busy mom. What???? I didn’t
agree with this choice. I believe, the
perfect persona is a single man or a student. In my view who will eat this food,
it is someone either doesn’t know how to cook and it is a lonely person. But in
their view the persona it is mom who wants spend more time with her kids than
cooking. For her cook it is a waste of time.
FORGIVE ME MY SCHOOL FRIENDS, BUT THIS IS NOT RIGHT!!!
First of all, cooking is not a waste of time. I understand
that some people they don’t like to cook, or they don’t know. But a mom needs to
know or needs understand what is the best food to feed her kids. The best time for
a person to educate and understand which is better to eat is in the childhood.
If a mom doesn’t teach her kids well, probably they will have problems in the
future with food.
These sites below it will give more information about healthy children, and why it is so important to pay attention on it:
What I am trying to say to you guys and I tried to say to my
school friends is; cook can be fun and in the same time you can share this
moment with your family and friends. Cooking together it is much more fun than
cook alone, you can share the recipes, and also you will understand what you
are eating. The nutrients, how much cost to prepare that recipe that you really
like. Actually one of my favorite hobbies is cooking with my friends. Sometime
I prefer having a dinner at home that go out to eat. It is cheaper, no lines,
no stress if the food is not exactly what you thought. One day I will be a mom,
and I will try to feed them with a real nourishment. It is far from my life
plan to give them fast food, or ready food in a can.
COOKING WITH FRIENDS IT IS MUCH BETTER...
I wanted to share with you guys this story, because I want
to say: go try to cook something and have a real meal with your family, or date
with friends and try to cook together. Never prefer to buy ready food or go out to buy Mc Donald’s. The only people in the world that can do that are: single men, students or a lonely person, and in this case they deserve that!!!!;)))